Peak Season is Coming!

It’s that time of year again!  Once Football season kicks off next month, we tend to see sales rise through the end of the year with many great events going on sale!

Football is one of the best selling sports categories every year and this year shouldn’t disappoint either.  Sports sales are also helped this time of year by MLB playoffs starting up. Average order sizes jump as die-hard fans pay up to see their team play for the World Series.

We’ll also be seeing popular onsales for holiday staples such as Trans-Siberian Orchestra and the Radio City Rockettes.  It won’t be long before customers start making plans for the holidays, which usually means a strong pickup in all theater sales, such as Wicked, The Book of Mormon, Hamilton, and Dear Evan Hansen.

Why is branding important to Affiliate Marketers?

Websites can gain traffic through pay-per-click (PPC) marketing leading to sales, however this does not necessarily mean that the site is profitable. Branding could be the missing piece to the profitability puzzle.

PPC is perfect for short-term testing or for strategic campaigns for specific events. However, according to AdGooroo data, the cost per click on AdWords has increased in most industries by an average of 26% in the past two years. The cost to acquire each new visitor or customer via PPC is projected to continue to increase, due to PPC increasing popularity, making it difficult to create a long-term PPC campaign, for your affiliate marketing website, that is also profitable.

Creating and establishing a memorable and recognizable brand can help drive organic and repeat traffic; when customers return to your site without the aid of PPC, this helps to increase profitability. Well established brands, like Coca Cola or Apple, have a specific combination of logo, slogan, font, site design, colors, and personality and most importantly the customer knows what they’re going to get every time they visit their site or establishment. This creates trust with the customer and keeps them coming back time after time with no need for extra paid online advertising. To further enhance brand recognition successful companies use email marketing as well social media to keep in contact and give updates to customers.

When it comes to PPC think short term, but when it comes to profitability think branding.

Is TicketNetwork Private Label for Me?

TicketNetwork Private Label is a 100% White Label Super Affiliate Program. So what does that really mean? Basically, it means that you can sell our inventory of over 80,000 tickets on a completely custom-branded website without having to handle customers or process orders; we take care of that for you! So, how do you know if this program is the right fit for you?

Successful clients can come in many different forms, but more often than not, they have some sort of Internet Marketing expertise with capital to invest in advertising, or an existing source of traffic to capitalize on. Below are a few examples of clients who can find success with TicketNetwork Private Label:

  • Affiliate Marketers: Possibly the most natural match for TicketNetwork Private Label is an Affiliate Marketer who is looking to graduate from typical Affiliate Programs to something much more powerful, customizable, and profitable. Typical Affiliate Programs pay you a flat commission rate, but TicketNetwork Private Label allows you to set your own commissions so you can control how competitive and profitable you are! Commissions are 100% uncapped, so the more money you’re able to invest, the more successful you will be!
  • Travel Sites: You probably already have a significant marketing budget to attract travel customers to your site and adding tickets can be a great source of ancillary revenue to combat rising advertising costs. Travel and tickets complement each other very well and integrating our White Label technology to your existing website is seamless and easy!
  • City Guides: Don’t just write about activities for you visitors to do in the city, make it easy for them to get into the show or sporting event they’re reading about! Sell tickets for the most popular shows on Broadway or an all access pass to that must-see concert in the Bay Area! With a huge selection of downloadable tickets, they’ll be at the show in no time!
  • Bloggers: Your readers already come to you for the latest buzz on their favorite artist, sports team, or Broadway show; why not get them even closer to the action? Since the visitors you’re driving to your site are likely already interested in a concert, sporting event, or Broadway show, selling tickets fits in perfectly
  • Ticket Brokers: It’s time for your brokerage to evolve! You already know the industry and the customers. Why not sell tickets without the overhead expenses and order fulfillment headaches? Many ticket brokers have found success with TicketNetwork Private Label as they reallocate some of the money they would have spent on inventory towards advertising.

Even if you don’t fit perfectly into one of the above categories, you can still make TicketNetwork Private Label a success for yourself. These are just a few of our most common types of clients, so don’t be afraid to think outside the box and find strategy that works best for you!

Play (Money) Ball!

TicketNetwork Private Label clients should always be mindful of their average order size.  Do you know what yours is?  If not, it’s something you’ll want to pay attention to soon!

The average order size across TN Private Label in September is about $303.  If you’re average is below this, you might want to consider focusing on marketing other events, especially with the rising cost of PPC.  This will help you earn higher service fees to make up for advertising costs.

One example of targeting higher ticket prices can be playoff games. For example, baseball tickets during the regular season tend to be on the lower side.  Fortunately, the playoffs are coming, which means that the average ticket price for baseball games will be on the rise!  Throughout the regular season last year, the average order size was only $174, but during the playoffs, the average order size jumped to $651!

Competition for these keywords can be tough, but taking the time to focus on the matchups and follow SEO and PPC best practices can make you successful.   TN Private Label clients can check out our PPC and SEO Expert webinars on WebAdmin to learn more about these best practices.

Don’t Get Caught in a Service Fee Freeze

One of the most common statements from Private Label clients is, “But I don’t want my service fee to drive customers away”.   We certainly don’t want your service fee to drive customers away either, but research has shown that service fees are not what will drive away your customers.  Contrary to what many people believe, a service fee at the checkout can actually help you increase sales.

“Many have tried and none have succeeded” are the wise words of our very own Harmon Howe.  Harmon has been a rep here for several years and has seen many clients try to eliminate their service fee by burying it in the price of the ticket.  Unfortunately, this tactic has proven to be unsuccessful because the inflated ticket price is a turn-off to the customer.  They don’t even make it to the checkout to find out there isn’t a service fee!

Competitors to the TicketNetwork Private Label Program have tried the tactic as well, and have also been defeated by those frugal customers.  A recent article published in the Wall Street Journal profiled attempts from some of our competitors trying their hand at “all-in” pricing.  Feel free to read the full article, but the synopsis is that brokers listing their tickets on these exchanges reported significant losses in the first few months that the pricing change took effect!  Years of consumer research led (or mis-led) to these decisions, as it told them that their customers hated seeing their final ticket price jump because of a mysterious service fee.  Unfortunately for them, consumer behavior strays from consumer opinion.

At the end of the day, customers expect there to be a service fee when they buy tickets, and as long as it isn’t outrageously high, they’ll ultimately end up paying it.  The lesson to be learned here is to let the events sell themselves; all you need to do is concentrate on driving traffic to your site.  Sure, your Google Analytics may show some customers leaving from the checkout page, but that’s totally normal.  How many times have you been buying something online and had second thoughts at checkout?  If you have any questions about this topic, or would like more information about the TicketNetwork Private Label Program, email us at!

What is TicketNetwork Private Label?

TicketNetwork Private Label is a one-of-a-kind super affiliate program. Traditional affiliate programs limit you to driving traffic through links, but our White Label solution enables you to build your own custom-branded website that connects directly to our massive inventory of events.

If you’re an expert at driving traffic to a website, this program is for you! The secondary ticket market is exploding and we’re looking for Search Engine Optimization experts, Social Media marketers, Pay Per Click professionals and Affiliate Program managers who want to create their own brand in the ticketing industry.

TicketNetwork® owns the world’s leading ticket exchange with over $2.5 billion in inventory to more than 80,000 concerts, sports and theater events!  We provide you with your own custom-branded, white label website and all the tools you need to get started. We also have mobile solutions, international sites and many more options for you as well. Our highly-trained professionals handle customer service and order processing so you don’t have to; all you need to do is drive traffic to your site!  With an average ticket sale of over $350, this is a highly profitable marketing opportunity!

Drive Traffic. Sell Tickets. Make Money.